The best entrepreneurs know that one of the first things to consider before making a move is to look at the state of the stock market. If you're genuinely new to business and entrepreneurship, then you'll first need to understand the mechanics and inner workings of the stock market to begin your foray into investment marketing. While profits are not necessarily determined entirely by the movements of the market, you'll certainly make more profit if you keep your eye on it. Your first instinct may be that when the stock market is in bad shape, that means that the chances for profits have gone out the window. However, by making wise movements, you can ensure your profit flow continues despite any market shifts.
To understand the stock market, you'll first have to understand stocks as a concept. Stocks represent your ownership of the interest in a company. They act as a type of security, and issuing shares allows a company to raise capital that can be used for expansions, acquisitions, or to help companies reduce their debt. Stocks available for purchase on a stock market are those issued by publicly traded companies, as opposed to privately-owned companies. Investing in stock can allow an individual to own a stake in a company that they believe will do well, increasing the value of the stock to sell it for a profit or to collect dividends from the company. Consumer confidence can affect stock prices and vice versa. That being said, consumer confidence and stock prices can both affect the economy and the market as a whole.
But what effect does the stock market have on profits? Changes in the stock market create ripples that can have effects on nearly all aspects of life. It is for that reason that it can be safely assumed that the stock market can, and often does, have a significant effect on the profits of any business. Market phases are generally separated into two categories defined by the trend in movement; a rising market where general investor sentiment is positive is called a "bull" market, while a falling market is known as a "bear" market. When most people are faced with a bear market, the typical first reaction is to sell their investments and get out of the market to try to avoid further loss. This is a reasonable course of action because, in a bear market, people will generally be spending less money. This is one of the most basic ways the stock market can affect a business' profits. The state of the market can also change a business differently depending on what type of business it is.
During a bear market, a majority of people will have less money to spend, so demand will drop drastically, especially for what's known as luxury goods. Used as an economics term, luxury goods are goods which rise in demand as general income rises. Common examples of luxury goods can include things like gourmet food and drink, luxury vehicles, yachts, jewelry, and high-tech items. The stock market has a higher than proportional effect on the profits of businesses that operate in the luxury goods space, creating opportunities for tremendous profit in a bull market and considerable losses in a bear market.
Profits that are less affected by bear markets are the profits of businesses that deal with what economists call "inferior goods." This category includes most cheaper substitutes of everyday goods and less expensive products that people will avoid buying when they're able to. Cheaper or smaller cars, foods like canned meat or frozen meals, and services like bus lines or payday lenders are all considered inferior goods in the field of economics. Because these goods and services are cheaper for the consumer, their demand increases as consumer incomes fall, leading to higher profits for those who provide them. This increase in demand during a falling market can allow businesses that primarily offer inferior goods an attractive choice for investors seeking to move their invested money, instead of withdrawing it entirely.
Bull markets, on the other hand, have primarily positive effects on the profits of most businesses. The most simple result is that a bull market will increase profit because expanding consumer incomes will spur purchases. Increased confidence during a favorable trending market will also affect profit through stock prices. Demand will increase for stocks, allowing a business to gain profit through issuing stock. Capital gained from issuing stock or taking advantage of low-interest rates during a bull market can be pivotal in increasing profits. A business can use these to expand its reach into other markets and introduce new products or engage in the acquirements of other successful companies. These efforts can all be effective ways to increase profit flow.
The answer to the question, "does the stock market dictate profits?" is as complicated as the question itself! But to be short, the answer is a tentative "yes," as the stock market has a massive impact on profit possibilities. It's up to the business owner to know how to profit, though, so keep an eye out for more advice!